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Software FactoryRetail Customer DNA
What Is Retail Customer DNA
Retail Customer DNA solution provides customer-facing agents with a comprehensive, easy-to-use interface that offers a complete, 360-degree view of each customer’s profile. This includes detailed insights into customer behavior, historical transactions, and product usage across various channels, helping you enhance customer relationship management and drive more informed decision-making.
Key Features
Complete Customer Profile
Access a full view of retail customers, including all account details, historical changes, and profitability. This offers a clear picture of customer interactions and preferences over time.
Customer Satisfaction & Lead Analysis
Monitor customer satisfaction levels, track potential customer leads, and analyze conversion rates from leads to sales. This enables agents to focus on high-potential customers and improve overall customer service and sales.
Transaction Behavior Across Channels
Track and analyze customer transactions across various channels, such as online banking, mobile apps, and in-branch activities. This provides valuable insights into how customers engage with your services and helps optimize the customer experience across multiple touch points.
Past Due & Delinquency Tracking
Keep track of past-due accounts and overdue balances, with insights into overdue days and amounts. This helps in timely intervention for managing delinquent accounts and improving collections.
Trend Analysis
Gain insights into key metrics like balance fluctuations over time, average and highest/lowest balances, and transaction trends. This helps identify significant patterns in customer behavior, supporting better engagement strategies.
Benefits
Increased customer engagement
By sending real-time offers, banks can stay top-of-mind with their customers and encourage them to do more business with the bank.
Personalized Marketing
The ability to target offers based on customer demographics, such as age, gender, or location.
Improved customer satisfaction
Customers appreciate being rewarded for their loyalty, and real-time offers can help to improve customer satisfaction.
Increased sales
Real-time offers can be used to promote specific products or services, which can lead to increased sales for the bank.
Optimizing Offer Performance
The ability to track the performance of offers and optimize them for maximum results.
Seamless CRM Integration
The ability to integrate with the bank's CRM system to provide a more seamless customer experience.
Improved customer satisfaction
Customers appreciate being rewarded for their loyalty, and real-time offers can help to improve customer satisfaction.
Seamless CRM Integration
The ability to integrate with the bank's CRM system to provide a more seamless customer experience.