Customer Relationship Profitability | Smartera 3S Solutions and Systems

What CRP

Customer profitability analyses allow banks to improve the cooperation between marketing, controlling and sales departments. These improvements are used to get more customers and better customer relationship management.

Analyze performance at the account level, and at the entire customer level with a 360-degree view, including measures evaluating net interest margin, ROA, ROE and anticipated lifetime net income.

Price loans with consideration of capital, loan risk and cost assumptions to determine the best risk-adjusted return for your institution and the best price for your customer.

Manage deposit pricing and fee waivers to increase your competitive advantage.

User-friendly, proprietary platform, web-based solution that gives you an easy-to-use tool for evaluating the profitability of customers and understanding the value of each relationship.